As an online business owner, you understand that producing top-notch content is just one part of the equation. The other half is ensuring that your content is optimized for search engines to attract more traffic to your website. This is where Google Keyword Planner comes in handy.
Google Keyword Planner is an essential tool that helps you conduct keyword research and optimize your content for search engines. It provides vital information on search volume, competition, and other metrics for keywords that you're interested in.
Additionally, Google Keyword Planner enables you to check if the hashtags you identified in "Step 6" rank high on Google. Incorporating these keywords in your content can help your content rank higher on Google due to the social media traffic that accompanies it. While hashtags don't directly influence search engine rankings, your content may gain significant views or even go viral, resulting in higher Google rankings and increased traffic.
To use Google Keyword Planner, follow these phases:
🔑 1: Log in to Google Ads
Google Keyword Planner is a feature of Google Ads, so you need to log in to your Google Ads account to access it. If you don't have a Google Ads account, you can create one for free.
🔍 2: Access Google Keyword Planner
Once you've signed in to your Google Ads account, click on the "Tools & Settings" menu located in the top-right corner of the screen and select "Keyword Planner" from the dropdown menu.
🛠️ 3: Choose a Tool
There are two tools available in Google Keyword Planner: "Discover new keywords" and "Get search volume and forecasts." If you're just starting, I recommend using the "Discover new keywords" tool to get a list of relevant keywords.
➡️ 4: Enter Keywords
Enter a keyword or phrase related to your niche in the search bar and click on the "Get results" button. Google Keyword Planner will display a list of relevant keywords along with essential metrics such as search volume, competition, and estimated cost per click.
📈 5: Analyze the Results
Look for keywords with high search volume and low competition. These are the keywords that you should focus on optimizing your content for. You can also use the "Add to plan" button to save keywords to a list and analyze them later.
👀 6: Refine Your List
Use the filters provided by Google Keyword Planner to refine your list of keywords. You can filter by location, language, search volume, competition, and more.
📝 7: Create Content
Now that you have a list of relevant keywords, it's time to create content that is optimized for search engines. Incorporate your target keywords into your titles, headings, and body copy to increase your chances of ranking higher in search engine results pages. By using Google Keyword Planner, you can ensure that your content is optimized for search engines and is more likely to be discovered by your target audience.
📊 8: Monitor Your Results
Once you've created content using your target keywords, it's essential to monitor your results. Use tools such as "Google Analytics" to track the traffic and engagement your content receives from search engines. By monitoring your results, you can identify what's working and what's not and adjust your strategy accordingly.
🔄 9: Update and Optimize
Finally, remember that optimizing your content for search engines is an ongoing process. Keep an eye on changes in search engine algorithms and regularly update and optimize your content to ensure it continues to rank highly in search engine results pages.
By following these steps and incorporating Google Keyword Planner into your content creation strategy, you can significantly improve your chances of ranking higher in search engine results pages and driving more traffic to your online business without spending.
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